I’VE SPENT MY LIFE TRANSLATING MORE THAN WORDS.
I TURN CULTURE, HUMAN TENSION AND BRAND STRATEGY
INTO IDEAS PEOPLE ACTUALLY CARE ABOUT.
Born in Miami, raised in Bolivia and now based in Mexico City,
I'm a Creative Director and writer shaped by moving between cultures.
I lead multidisciplinary teams from the first "what if?"
through the final execution building brand narratives,
campaigns and creative systems that help brands find a voice
people actually want to listen to.
BASED IN MEXICO CITY
U.S. WORK AUTHORIZED · OPEN TO RELOCATION
CREATIVE DIRECTOR
10+ YEARS · AGENCY + IN-HOUSESelected work / 01
Beyond the work / 02
I also write about creativity, culture and leadership—and shoot things that catch my eye.