I’VE SPENT MY LIFE TRANSLATING MORE THAN WORDS.
I TURN CULTURE, HUMAN TENSION AND BRAND STRATEGY
INTO IDEAS PEOPLE ACTUALLY CARE ABOUT.

Born in Miami, raised in Bolivia
and now based in Mexico City,
I'm a Creative Director and writer
shaped by moving between cultures.
I lead multidisciplinary teams
from the first "what if?"
through the final execution
building brand narratives,
campaigns and creative systems
that help brands find a voice
people actually want to listen to.

BASED IN MEXICO CITY
U.S. WORK AUTHORIZED · OPEN TO RELOCATION
CREATIVE DIRECTOR
10+ YEARS · AGENCY + IN-HOUSE
 
Selected work / 01
Beyond the work / 02

I also write about creativity, culture and leadership—and shoot things that catch my eye.

"I don't believe great work comes from shouting louder.
It comes from understanding deeper.
"


LET’S TALK