I’VE SPENT MY LIFE TRANSLATING MORE THAN WORDS.
I TURN CULTURE, HUMAN TENSION AND BRAND STRATEGY
INTO IDEAS PEOPLE ACTUALLY CARE ABOUT.
BASED IN MEXICO CITY
U.S. WORK AUTHORIZED · OPEN TO RELOCATION
CREATIVE DIRECTOR, NATIVO
10+ YEARS · AGENCY + IN-HOUSEBorn in Miami, raised in Bolivia and now based in Mexico City, I'm a Creative Director and writer shaped by moving between cultures. I lead multidisciplinary teams from the first "what if?" through the final execution — building brand narratives, campaigns and creative systems that help brands find a voice people actually want to listen to.
Selected work / 01
La Costeña
Made for the moment
Always-on, AI-assisted content that never felt automated or generic.
Luuna
Una mañana linda
A José José classic reimagined for mornings, not nights.
LEGO®
Making Global Feel Local
Adapting LEGO's global campaigns for Mexico and LATAM.
Chobani
A little more good
Turning brand love into deeper community engagement across social and e-commerce.
Bitbits
Fun for every moment
Launching a new snack brand into the US market, stadium activation and all.
Mappa
Know the World
A fashion-film approach to launching a luggage brand, post-pandemic.
Beyond the work / 02
I also write about creativity, culture and leadership—and shoot things that catch my eye.