About

My name is Salvattore del Pozo, but everyone calls me Tore. Mostly because Salvattore is a lot to ask from someone you just met.

I was born in Miami, moved back to Bolivia fifteen days later, returned to Miami when I was eleven, spent a few years in Los Angeles, and somehow ended up in Mexico City at 31. So when people ask where I’m from, I usually have to decide how much time we both have. Bolivia shaped me. Miami raised me and taught me advertising. Los Angeles is where I built a clothing brand and learned that running your own thing means doing every job, including several you didn’t know existed. Mexico taught me that speaking the same language doesn’t always mean saying the same thing. Moving between places has made me curious about people: how we think, what we notice, what we avoid and why certain things stay with us. That curiosity is what pulled me toward storytelling, but also toward psychology and mental health. I’m interested in the stories brands tell, obviously, but even more in the stories people tell themselves—and how both shape the way we behave.

Today, I’m a Creative Director. I work on brand narratives, campaigns and ideas, then help those ideas make it through the very real journey from presentation deck to finished work. I like finding the thought that makes everything else click. I also like figuring out how to protect it once the timelines, opinions, budgets and “one small change” emails begin. I care about craft, but not for craft’s sake. I want the work to feel considered without feeling overworked, and human without announcing that it’s human. The best ideas usually don’t need a long explanation. They just need someone to recognize what was already true.

Outside of advertising, I write about creativity, identity, faith, fatherhood and mental health—usually the things I’m still trying to understand myself. I take photos, build personal projects and think far too much about why some stories stay with us while others disappear before we’ve even finished scrolling. Still obsessed with soccer. Still collecting sneakers. Still convinced an ice-cold Coca-Cola solves more problems than it should.