About

I’m Tore. Creative Director, husband, dad, dog person, pretend writer, occasional photographer and still a little bitter professional soccer never happened (yet, my knees still paid the price).

I’ve always been more interested in people than advertising. Why they care. Why they don’t. What they notice, what they ignore, what they tell themselves. Probably why I’m also a closeted psychologist.

That curiosity somehow became a career. I make ideas, stories and brands feel more human. Then I go home, overthink everything, write essays, take photos, watch soccer, turn my daughter into a sneakerhead and occasionally convince myself an ice-cold Coca-Cola is a legitimate solution to whatever problem I’m having.